China(1)

Digital engagement in China

The world’s biggest digital market is complex and ever-expanding, particularly when it comes to social media. Its size and nature can present challenges for brands looking to take advantage of the wealth of opportunities on offer. This paper (pdf, 95kb), authored by our on-the-ground team of experts based in Shanghai, navigates the landscape and highlights what you need to know about key social networks, and includes examples of how brands have worked with them to establish their presence in China:

  • Sina Weibo
    • Case study - Ikea
  • Renren
    • Case study - Dell
  • Jiepang
    • Case study - Starbucks
  • WeChat
    • Case study - Nike
  • TMall
    • Case study – the NBA

Let us know what you think of the paper - we value your feedback and welcome your comments, either via Twitter@red_antLinkedIn group or email: digital@redant.com.

Download now (PDF, 95kb)

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