Digital Strategy Whitepaper

Following the success of 'Planning and creating a digital strategy', our strategic experts have authored a major new second edition of our digital strategy white paper, now available to download for FREE.

With two entirely new sections plus a comprehensive update of the original content, ‘Planning and managing a digital strategy (PDF, 3mb)’ provides businesses with a thorough, practical, 50-page toolkit for digital engagement, encompassing planning, creation, actualisation and evaluation.

Download your copy for an expert perspective on:

  • Identifying and finding your audience
  • Turning monologues into dialogues via web and social networks
  • How to match style of message with style of audience
  • Creation, evaluation and implementation of ideas which deliver results
  • Measuring value and worth
  • How Maslow’s hierarchy of needs translates to digital strategy
  • The engagement loop and how to exploit it
  • Developing a programme for continuous improvement
  • Evaluating KPIs and fiscal achievement
  • Proven formulae for the mathematical evaluation of value, worth and performance

Let us know what you think of the paper - we value your feedback and welcome your comments, either via Twitter@red_antLinkedIn group or email:

Download now (PDF, 3mb)

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