Store of the Future: The Experiential Store

Download part two of our series of whitepapers to find out how customer experience is fast becoming the new currency in retail.

In the second of a three-part whitepaper series from Red Ant and NBK Retail, retail expert Natalie Berg explores how the role of the store is shifting from transactional to experiential, why retailers must adopt an ‘admission fee’ mentality, and how customer experience is fast becoming the new currency in retail.

Download now to get the full picture and Natalie Berg’s expert insights.

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About the author

Natalie Berg is a retail analyst, author & founder at NBK Retail. As one of the Top 20 global retail influencers, Natalie has produced research on a number of industry topics including: convergence of physical and digital retail, click & collect, customer loyalty, discount retailing, store of the future and frictionless commerce. She is a regular TV and radio commentator and her views on retail have been published in the FT, Guardian, BBC, The Times, Retail Week, among others. Natalie’s latest book, about Amazon's role in shaping the future of retail, was published by Kogan Page in January 2019.

Missed part one? Download it here.