Digital & Mobile Whitepapers

The experts at Red Ant have authored a series of white papers, designed to provide businesses with guidance and advice on a number of subjects, and they're available to download freely:

  • Stories from the shop floor

    We asked 1,000 sales staff aged 18 – 55+ how they feel about working in a highly competitive retail environment, and to measure their attitudes to customer service and technology as a way of assisting both customers and staff. The results were very revealing...

    Download now (PDF, 130kb)

  • Tips for retailers

    Channels (online, mobile, in-store) don’t matter to customers – they just want to make a purchase, and it’s the retailer’s business to make it easy for them. Our new guide gives tips for delivering a seamless customer experience, whether they’re at home, out and about or in-store.

    Download now (PDF, 140kb)

  • Compelling customer experience through digital

    In this guide, we look at how accessing and applying the wealth of knowledge that exists about customers and using digital to connect their purchase touchpoints has the power to turn every shopping experience into a personal journey enhanced by promotion of just the right products at just the right time, by digitally-enabled sales staff sensitive to each individual's requirements.

    Download now (PDF, 108kb)

  • Gaining the single customer view in a multi-channel world

    Smart brands looking to maximise sales in an increasingly competitive commercial climate know that it’s no longer enough to limit themselves to just one approach to the customer - we’re living in a multi-channel retail world. This is an in-depth analysis of the challenges brands can expect to face when gaining the single customer view across all channels – and why it’s essential to conquer them.

    Download now (PDF, 299kb)

  • Digital Engagement in China

    The social media landscape in China is complex, and growing all the time. It can be tricky for brands to keep pace with its evolution and make effective judgements about where to focus their resources. This white paper takes a look at five of the most important networks in China today and tells brands what they really need to know about using digital engagement to achieve their commercial goals

    Download now (PDF, 95kb)

  • Planning & managing a Digital Strategy

    Given the fact that the internet economy is worth more than £100 billion in the UK alone, it’s no longer enough to simply pay lip service to digital engagement. ‘Planning and managing a digital strategy’ provides a fundamental resource for meeting the challenges of audience engagement in the digital age and gives businesses a thorough, practical, 50-page toolkit encompassing planning, creation, actualisation and evaluation.

    Download now (PDF, 3mb)

  • A how to guide: Going Mobile

    Mobile is big business. More than 1 billion smartphones are in use worldwide, and around 23 million people in the UK alone are using their mobiles to actively research products, make price comparisons and purchase goods and services.

    'Going mobile – a how-to guide' is a comprehensive toolkit for business which will help you to plan and deliver a comprehensive mobile strategy. It offers a unique insight into how businesses can develop and maintain a practical strategy for mobile – one which will deliver measurable results.

    Going Mobile is available as a podcast and can be downloaded from the links below.

    Download now (PDF, 3mb) Download from iTunes

  • Going global: running a Multi-language Website

    Taking the first steps towards developing a multilingual presence online can be daunting – the languages you select and the way you present them on your website need careful consideration and a sound framework for implementation.

    'Running a multi-language website' provides businesses with practical advice and some valuable inside information on how to approach multi-language site development.

    Download now (PDF, 300kb)

White Papers

  • Stories from the shop floor

    We asked 1,000 sales staff aged 18 – 55+ how they feel about working in a highly competitive retail environment, and to measure their attitudes to customer service and technology as a way of assisting both customers and staff. The results were very revealing...

    Download now (PDF 130kb)
  • Tips for retailers

    Channels (online, mobile, in-store) don’t matter to customers – they just want to make a purchase, and it’s the retailer’s business to make it easy for them. Our new guide gives tips for delivering a seamless customer experience, whether they’re at home, out and about or in-store.

    Download now (PDF 140kb)
  • Compelling customer experience through digital

    In this guide, we look at how using digital to connect customers' purchase touchpoints can turn every shopping experience into a personal journey, with digitally-enabled sales staff sensitive to each individual's requirements.

    Download now (PDF 108kb)
  • Gaining the single customer view in a multi-channel world

    This is an in-depth analysis of the challenges brands can expect to face when gaining the single customer view across all channels – and why it’s essential to conquer them.

    Download now (PDF 299kb)
  • Digital Engagement in China

    The social media landscape in China is complex, and growing all the time. It can be tricky for brands to keep pace with its evolution and make effective judgements about where to focus their resources. This white paper takes a look at five of the most important...

    Download now (PDF 95kb)
  • Planning & managing a Digital Strategy

    A fundamental resource for meeting the challenges of audience engagement in the digital age and gives businesses a thorough, practical, 50-page toolkit encompassing planning, creation, actualisation and evaluation.

    Download now (PDF 3mb)
  • A how to guide: Going Mobile

    A comprehensive toolkit for business which will help you to plan and deliver a comprehensive mobile strategy. It offers a unique insight into how businesses can develop and maintain a practical strategy for mobile – one which will deliver measurable results.

    Download now (PDF 3mb)
  • Going global: running a Multi-language Website

    Taking the first steps towards developing a multilingual presence online can be daunting – the languages you select and the way you present them on your website need careful consideration and a sound framework for implementation.

    Download now (PDF 300kb)
See all