This article originally appeared on Retail Times.
Leading high street fashion brand Oasis has partnered with retail experience specialist Red Ant to develop and deliver a next generation mobile commerce and engagement app.
Oasis’ innovative new app will be built using Red Ant’s mobile commerce accelerator which, as part of the RedConnect retail innovation platform, offers a readily scalable first step towards future innovations and a fully connected retail experience.
Already integrated with leading commerce platforms through RedConnect’s stress-free backend integration capabilities, the fully transactional app will be feature rich, with wish lists synced to customer online profiles, integrated social content, ‘get the look’ shoppable pages, product ratings and reviews, a booking system for personal styling appointments, barcode scanner, and favourite store stock checks.
Oasis’ mobile commerce strategy demonstrates the brand’s commitment to delivering a modern user experience connected across devices and brand channels and coupled with contemporary design.
Oasis’ director of digital Briony Garbett said: “Oasis aims to consistently deliver a complete shopping experience that always put our customers first. By partnering with Red Ant, Oasis is investing in omni-channel innovation and growth, while also responding to our customers’ ever-evolving mobile shopping needs and demands. We are confident that our innovative new mobile app will deliver a fully enhanced customer experience and bring even more happiness to the high street.”
Red Ant CEO Dan Mortimer said: “Oasis has a very clear view of the kind of service it wants to offer its customers. RedConnect, our retail innovation platform, gives us the opportunity to develop something which has the ability to go beyond traditional app functionality to orchestrate customer experiences across multiple touchpoints, ultimately offering them a truly connected path to purchase.”