purchase driver in prestige beauty: beauty advisor recommendation
2.4x
more spend when clients receive personalised advice
+40%
ATV for Coty clients with a beauty advisor relationship
Beauty advisor recommendation is the no.1 purchase driver in prestige beauty.
Clients spend 2.4x more when they receive personalised advice, with leading clients such as Coty reporting a 40% increase in ATV for clients who have built a relationship with beauty advisors.
RetailOS® for beauty fully equips your beauty advisors and MUAs to share their expert advice, whether it's a pre-arranged appointment in-store or a virtual consultation. All the inside knowledge is at their fingertips – client books with all their favourites, wishlists, loves, and smart recommendations that separate what's on trend from what really works for their specific skin type and tone, budget and daily regime.
01
Consultations that remember everything
A beauty consultation means trying a lot of products with an expert. A client might buy two, take home three samples and leave four behind. RetailOS® captures every product tried, bought, sampled or passed on, so the next conversation picks up exactly where this one left off.
02
Sampling that turns into sales
From skin type and concerns to fragrance families and colour palette, RetailOS® builds a beauty profile for every client. Segment everyone who took home samples in the last week, match them to the right launch and follow up automatically after a counter visit – no lead left cold.
03
Replenishment, on cue
RetailOS® tracks usage patterns so beauty advisors know exactly when a client is due for a replenishment or a seasonal routine change, reaching out before the last drop of serum runs dry.
