Clienteling for globally renowned luxury beauty brand
63%
conversion rate within 7 days of appointment
37%
increase in ATV
2x
ATV for virtual consultations vs in-store purchases
The Challenge
Provide personalised shopping experiences for VIP clients that drive
sales, cultivate brand loyalty and boost conversion
RetailOS® in Context
RetailOS® gives Charlotte Tilbury artists access to customer purchase
history, preferences and wishlists while supporting personalised
in-store and virtual consultations, helping turn each interaction
into a connected clienteling experience.
What RetailOS® Delivered
01
Customer data capture with full purchase history
02
Creates a personal consultation profile, including past purchases,
preferences and wishlists
03
Shoppable virtual consultations for exceptional experiences in the
comfort of the customer’s home including virtual try-on
04
Has the flexibility to be deployed through any retail outlet, from
legacy bricks and mortar to new stores, concessions and more
05
Digitised processes and reporting allowing removal of paper-based
processes
‘It allows me to provide a tech and artistry infused experience which
helps me to build personal relationships with my customers.’