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Charlotte Tilbury

Clienteling for globally renowned luxury beauty brand

63%

conversion rate within 7 days of appointment

37%

increase in ATV

2x

ATV for virtual consultations vs in-store purchases

The Challenge

Provide personalised shopping experiences for VIP clients that drive sales, cultivate brand loyalty and boost conversion

Charlotte Tilbury personalised beauty consultation and clienteling experience
RetailOS® in Context

RetailOS® gives Charlotte Tilbury artists access to customer purchase history, preferences and wishlists while supporting personalised in-store and virtual consultations, helping turn each interaction into a connected clienteling experience.

What RetailOS® Delivered
01

Customer data capture with full purchase history

02

Creates a personal consultation profile, including past purchases, preferences and wishlists

03

Shoppable virtual consultations for exceptional experiences in the comfort of the customer’s home including virtual try-on

04

Has the flexibility to be deployed through any retail outlet, from legacy bricks and mortar to new stores, concessions and more

05

Digitised processes and reporting allowing removal of paper-based processes

‘It allows me to provide a tech and artistry infused experience which helps me to build personal relationships with my customers.’

Lead Makeup Artist - Charlotte Tilbury

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See how
Charlotte Tilbury
did it. Book a demo for a retailer like you.