Enhanced in-store experiences for a heritage luxury brand
16,500
orders processed within four months of launch
£1.5m
in sales handled over the Christmas period
The Challenge
Enable frictionless purchases by upgrading and expanding Smythson’s
in-store services while supporting a seamless omnichannel customer
experience.
RetailOS® in Context
RetailOS® connects Smythson’s in-store and online customer experience,
enabling unified transactions, customer profiles, personalised
communications and secure fulfilment from a single retail workflow.
What RetailOS® Delivered
01
Two-way integration with online accounts and loyalty programmes,
connecting digital and in-store customer journeys.
02
The ability to process in-store and online purchases together in a
single transaction.
03
Configurable analytics covering customer spend, products and
categories.
04
Integrated personalised messaging and communications to strengthen
ongoing customer relationships.
05
Two-way CRM integration to create a single customer view across
channels and interactions.
06
Secure payment, receipt and certification options combined with
delivery tracking.
‘Our clients expect – and deserve – the very best experience, and the
Red Ant team’s deep knowledge of luxury makes them the ideal partner.’