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Smythson

Enhanced in-store experiences for a heritage luxury brand

16,500

orders processed within four months of launch

£1.5m

in sales handled over the Christmas period

The Challenge

Enable frictionless purchases by upgrading and expanding Smythson’s in-store services while supporting a seamless omnichannel customer experience.

Smythson luxury retail experience
RetailOS® in Context

RetailOS® connects Smythson’s in-store and online customer experience, enabling unified transactions, customer profiles, personalised communications and secure fulfilment from a single retail workflow.

What RetailOS® Delivered
01

Two-way integration with online accounts and loyalty programmes, connecting digital and in-store customer journeys.

02

The ability to process in-store and online purchases together in a single transaction.

03

Configurable analytics covering customer spend, products and categories.

04

Integrated personalised messaging and communications to strengthen ongoing customer relationships.

05

Two-way CRM integration to create a single customer view across channels and interactions.

06

Secure payment, receipt and certification options combined with delivery tracking.

‘Our clients expect – and deserve – the very best experience, and the Red Ant team’s deep knowledge of luxury makes them the ideal partner.’

IT Director – Smythson
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Smythson
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