RetailOS® 

Our award-winning team of retail technology experts will work with you to understand your business vision and create your blueprint for a smarter store.

Intelligent clienteling, assisted sales, messaging, task management & more 

Our retail operating system brings essential retail apps together with your existing tools, content and data into a single colleague hub. With everything in one place, RetailOS® gives your store associates the tools they need to build and maintain profitable relationships, with intelligent segmentation, smart recommendations and more.
01

Clienteling

Personal client books based on role-based permissions to:

  • Collect and update preferences, notes and recommendations during any interactions
  • Give customers a tailored experience using in-depth insight and access to profiles, past purchases and wishlists
  • Intelligent AI-powered segmentation and personalised communications using customer profiles
  • Seamlessly place orders in-store and send payment links for remote purchases
88%

The clienteling effect  

of customers come back when you make it personal; only 4% feel that it’s intrusive
02

Assisted sales/endless aisle

Full view of inventory, with:

  • Ability to look up stock in other stores, including across regions
  • Ability to save the sale – store associates can order out of stock items from another store or online and send it directly to the customer’s door
  • Upsell opportunity – store associates can upsell or present the customer with alternative options
  • Better view of stock movement – allows Head Office to understand purchase behaviour and popular items by store/region, which supports the buying process and sustainability
40%

The assisted sales effect

of annual growth is driven by human interaction
03

Task management

Help associates stay organised, accountable and proactive:

  • Create and assign individual or shared tasks with clear ownership
  • Prioritise smartly with due dates, status tracking and hierarchical subtasks
  • Stay informed through real-time notifications for assignments, edits and completions
3
hours

The task management effect

given back to every store associate, to spend time on what really matters
04

Consultations

For pre-booked, virtual or walk-in conversations:

  • Prepare consultations in advance using insights from customer profile and appointment notes
  • Walk customers through a review of various products or shop for a specific occasion, potentially resulting in the purchase of some of the items discussed
  • Send a comprehensive, personalised follow-up and seamless in-store or remote checkout with attributions to the store associate, even when purchased after the appointment
63%

The consultation effect

of consultations end with a sale, because intent meets expertise
05

Follow-ups and messaging

Set automated and manual reminders to:

  • Follow up with customers after an appointment to encourage additional purchasing, after sales care and check in on purchases made
  • Send messages via email, SMS and WhatsApp based on customer preference, where the business has a full view of communications sent
  • Share products, looks, event invitations and messages for special occasions to surprise and delight
65%

The targeted messaging effect

of customers who got a targeted message walked through the door
06

Analytics

Comprehensive view of all retail insights in one place:

  • Ability to manage stores with real-time data
  • Overview of individual stores for real-time monitoring and more efficient management
  • Customisable dashboards for store associates, managers and Head Office
  • Effective performance benchmarking, trend spotting and resource allocation across the business
  • Ability to pinpoint product popularity, stock levels, voucher redemption, speed of service, average purchase value and more
97%

The analytics effect

of clients make smart decisions based on analytics – because they work
07

Lookbooks

Curate and share looks, styles and ranges with customers:

  • Inspire customers with exclusive content on new collections, how to style outfits and how to create the latest looks
  • Personalise mood boards and looks based on items the customer already owns
  • Shared content can be integrated with eCommerce to track follow-up actions and purchases
75%

The lookbook effect

of customers buy more when the recommendation feels made for them

Every store associate knows every client, every time.

Building a relationship from when they enter the store to when they leave with their purchase – and beyond.

Clienteling works when every part of the visit is connected. Follow one client, Amira, through a single visit to see how RetailOS® gives her associate the right information at every stage.

01
Before the visit

Invited at the right moment

Intelligent segmentation finds clients with an anniversary coming up. Amira gets a personal invitation from the associate she always sees.

Anniversary · November
214 clients · invite sent
Segment
02
Arrival

Recognised at the door

Her preferences, sizes, notes and last purchase are on the associate’s device before she reaches the counter.

Amira K.
Neutral tones, size 38
VIP

Powered by Clienteling

03
In store

A consultation already prepared

Pieces picked from her last visit’s notes are set aside, so the conversation starts where it left off.

2 pieces set aside
Gift consultation 5:00pm
Booked

Powered by Consultations

04
Purchase

No sale lost to stock

The tote she wants is out of stock here, so it’s ordered from another store and delivered to her home. The sale is credited to her associate.

Tan leather tote · £640
Westfield London/home
Ordered

Powered by Assisted sales

05
After the visit

Followed up, not forgotten

A task reminds her associate to check in once the tote arrives, and to share the new season edit by WhatsApp.

Check in with Amira
Delivery confirmed
Today
06
Insight

Every interaction counted

Head Office sees which campaigns brought clients back, which associates converted them and what they bought.

Anniversary campaign
31% visited · £48.2k sales
Live

Powered by Analytics

From kick-off to every store in 18 weeks

We work with you to build a robust MVP that can be tested in the real world before launch. Our process is designed for adoption, so every associate has what they need to become your best associate.
97%

Adoption rate

across our leading clients
2–4 weeks

Definition

01 Define

How can we configure our platform for your needs?

2–10 weeks

Delivery

02 DEVELOP

Core product team works in sprints to develop an MVP according to the agreed scope

03 UAT

Client opportunity to review the product and ensure it meets minimum requirements

1–4 weeks

Go live & hypercare

04 Pilot

Product is tested in a live environment. End users are encouraged to champion the product and provide feedback

3+ months

Stabilisation & adoption

05 Phase 2

Enhancements are prioritised and incorporated, ensuring the product is ready to roll-out

06 ROllout

Product is launched for all locations and users

Book a demo with your client profiles applied

Get in touch to speak to a Red Ant retail solutions specialist
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