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Flannels

Clienteling for in-store and remote luxury retail services

5x

ATV compared with stores not using clienteling

48%

repeat visit rate remotely or in-store

73%

of orders completed remotely using pay-by-link

The Challenge

Provide personalised shopping experiences for VIP customers that drive sales, cultivate brand loyalty and work seamlessly both in-store and remotely.

Flannels London Oxford Street luxury retail store
RetailOS® in Context

RetailOS® extends Flannels’ personal shopping experience beyond the store, giving associates access to customer profiles, consultations, personalised messaging, remote payments and delivery tracking across the clienteling journey.

What RetailOS® Delivered
01

Brings the intimacy, exclusivity and convenience of personal shopping to the customer experience, wherever it takes place.

02

Improves in-store sales accuracy through personalised, face-to-face consultations.

03

A comprehensive customer book and profile including purchase history, preferences and recommendations.

04

Customer dashboards covering category spend, purchases, wishlists and recommendations.

05

Integrated personalised messaging that enables associates to maintain relationships and continue conversations beyond the store.

06

Face-to-face consultations supported by customer data and personalised service tools.

07

Two-way integration with the CRM system to connect customer information across channels and touchpoints.

08

Secure payment options and delivery tracking that support remote transactions from consultation through to fulfilment.

‘In modern retail we need to move fast both from an in-store and remote perspective and our partnership with Red Ant enables that.’

Director – Flannels
See how
Flannels
did it. Book a demo for a retailer like you.