A group add Image

Coty

Clienteling for leading global beauty brands

14%

conversion from message to appointment

40%

increase in ATV for returning customers

9 days

average from message to conversion, order or appointment

The Challenge

Give store associates the tools to deliver an exceptional customer experience that increases data capture, customer retention and order value.

Coty beauty brand imagery
RetailOS® in Context

RetailOS® supports Coty brands including Kylie Cosmetics, Orveda, Gucci and Burberry, giving store associates the tools to deliver connected, personalised customer experiences from consultation through to purchase and follow-up.

What RetailOS® Delivered
01

Browse looks for makeovers, capture before-and-after photos and obtain permission to reuse customer images.

02

Communicate directly with customers through WhatsApp, SMS or email.

03

Full basket and shortlist integration to support a connected consultation and shopping journey.

04

Sales tracking that helps associates support repeat purchases and strengthen ongoing customer relationships.

05

Take consultations through to sale on the device, or seamlessly hand over to POS during busy periods.

06

Create waitlists for out-of-stock products and new launches, then contact customers when products are available again.

Continued Growth

RetailOS® has expanded with Coty into the US market, with further plans for expansion across additional brands and markets.

‘We have a terrific relationship with the team, and their service is second to none. We’re looking forward to introducing more brands and markets!’

Coty Vice President – Digital Technology
See how
Coty
did it. Book a demo for a retailer like you.