Red Ant has joined forces in a strategic partnership with MobileBridge™, a technology leader in Mobile Marketing Automation.
With this powerful alliance, both Red Ant and MobileBridge share the same vision: the future of retail depends on empowering the most successful retailers to deliver a truly connected consumer experience. This can only be achieved through fully integrating online and in-store data to develop market-leading applications that deliver real benefits now and in the future.
According to international retail technology analysts RSR, 95% of retailers acknowledge that in-store and digital must be brought together for a continuous, seamless experience, and that this is key to driving sales (1) Consequently, the influence of mobile on in-store sales continues to grow as Deloitte predicts that its value will hit £485 billion this year (2). Additionally, Flurry Analytics reports that shopping and lifestyle apps have shown 81% YoY growth. These are figures which retailers can’t afford to ignore if they want to deliver a cross-channel experience which engages the customer and overall if they want to profit from the mobile revolution.
Thus, MobileBridge and Red Ant’s collaboration is a very powerful mix as MobileBridge’s mobile marketing automation solution will deliver world-class mobile app experiences and at the same time, Red Ant’s expertise in combining industry-tested technology with cutting-edge innovation will deliver fully connected consumer experiences.
“This partnership with Red Ant is very exciting, while we have always shared the same vision, it’s finally time to roll up our sleeves and jointly deliver solutions which are truly state of the art. Building upon their great capabilities, knowledge and experience, Red Ant is a great match for us.” says Eyal Oster, CEO of MobileBridge.
Red Ant’s CEO Dan Mortimer says: “Partnering with MobileBridge will allow us to combine our expertise and experience to introduce next-generation connected retail to businesses that truly want to innovate and are ready to deliver exceptional customer experiences.”
(1) RSR Benchmark Report 2015 ‘Commerce convergence — closing the gap between online and in-store’