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Why choose headless technology for your next retail platform

Headless technology has many benefits that monolithic architecture is missing. Choosing to "go headless" may be the perfect solution to improving your in-store retail experience.

Headless architecture has become increasingly popular as it makes up one part of MACH technology – the four key tech principles which have become more and more important in retailers’ digital transformation journies. Below are the top 5 reasons why retailers should consider headless tech when looking for a best-in-class retail platform.

1. Added flexibility when integrating with other systems

Unlike more monolithic legacy systems, headless technology allows retailers to pick and choose the services and providers that best serve their needs rather than rely on limited choices of services that integrate with their specific systems. Additionally, headless technology allows for quicker deployment of new features and changes as there are no dependencies between the front and back ends.

2. Faster performance in store

Headless architecture doesn't require as much default coding, which tends to slow down processing and load times. This means that a headless retail platform loads much faster, improving the experience for customers looking for a fast checkout time and for store associates looking for a user-friendly, efficient programme to use in-store.

3. Less development needs means more time for innovation

The benefit of headless technology is that updates can be done without affecting the front end. This means more time can be spent improving the platform. The ability for quicker innovation ensures the retail platform can support the latest retail advances from new services to up to date PoS methods.

4. Easy front end customisation that doesn’t affect the back end

Having a separation between front and back end means that any aesthetic changes can be done with very little fuss. Developers aren’t backlogged with tasks caused by minor changes to how the platform looks because the back end where all the integral parts of coding which makes it run, are left completely unaffected.

5. Personalising the customer experience becomes stress-free

Headless architecture makes it much easier to integrate all data silos into one single location, giving store associates a complete customer overview. Furthermore, stored customer data can be shared over several touchpoints from a single source. Upselling in-store becomes easier as store associates know what repeat customers like, already own and are keen to try. At the same time, personalised messages can be sent straight from the platform to a customer’s preferred point of contact to encourage them to return to store, checkout their online basket and improve customer-store associate rapport.

RetailOS - the world’s leading headless clienteling platform

At Red Ant, we make sure RetailOS supports and empowers your retail operations for the long term. By ensuring our headless retail platform is updated and improved to meet the needs of our clients, retailers can be reassured that the solutions we provide are up-to-date, forward-thinking and future-proof. Our award-winning tech is proven to maximise sales, deliver exceptional customer service and drive operational performance.

Our omnichannel retail platform brings essential retail apps together with your existing systems, content, and data into a single colleague hub and is informed by retail data analytics. With everything in one place, RetailOS permits your store associates more time to do what they're best at – delivering brilliant customer service.

Take the first step and contact us for a demo today.

Headless technology separates the front end from the back end

Related resource

The MACH factor - what is it?

It’s the buzzword of the moment – retailers and vendors alike are talking about MACH and its potential as a structure for digital transformation. But, as with many tech concepts packaged into handy catchwords, it can be hard to extract meaning and relevance if you’re not familiar with the idea behind the acronym.