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Women in Tech – Elisa Harca, Co-founder, Red Ant Asia

Leading women at Red Ant tell their stories and share their advice.

Background

At age 21 I set up a NYC event and fashion company, then went on to hold various roles in marketing/ digital/creative agencies. Through Red Ant I found my way to China and I’m now often called upon to share my expertise on starting and running a business in Asia. As well as being the co-founder and director of successful Red Ant offices in Hong Kong and Shanghai, I’m Vice Chair of the British Chamber of Commerce Hong Kong Luxury and Retail Committee, a non-exec director of a fast-growing restaurant brand in Asia and a qualified aerial yoga teacher.

Role

As co-founder and director I oversee the development and growth of the business in Asia, working with top brands such as Mango, LUSH, Lane Crawford, TRIWA and Charlotte Tilbury.

Greatest/most significant professional achievement

Setting up two offices in Asia at the same time and building them to 40 full time employees, becoming a non-exec director under the age of 40, and the fact that I’ve had careers in four major cities - NYC, London, Hong Kong and Shanghai.

One piece of advice for women in tech

Don't be put off by what you might not know, surround yourself with a team that is expert in areas you are not, and keep curious!

Leading women at Red Ant tell their stories and share advice
Red Ant, 26th November 2018
Elisa Harca is Co-founder of Red Ant Asia

Related resource

Women in Tech – Red Ant leads the way

There’s a gender diversity crisis in tech – PwC has studied it, the FT and Forbes among others have written about it. Not at Red Ant – find out how women lead the way across the board.