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Women in Tech – Emma Newman, Client Consultancy Director

Leading women at Red Ant tell their stories and share their advice.


I started working at Red Ant in 2008 after completing my degree in Marketing and Psychology. The first iPhone had only been around for a year and iPads weren’t released for another two years – I had no idea what was in store 10 years later!


I meet brands, understand their challenges and how our products can help to resolve those. Before being promoted into this role, I spent nine years working on the Client Services team with an array of fantastic clients such as Arcadia Group, Sofology, FootAsylum and Mastercard.

Greatest/most significant professional achievement

Being put forward by the board to take over the Client Consultancy role to help grow the business towards our goals – being trusted as one of the first people our prospects meet is a great feeling.

One piece of advice for women in tech

Get involved! As much as you can, show that you’re genuinely interested in the technology you’re working with. If you’re not physically coding, then make sure you take the time to understand how it works and listen to your developers and strategy behind the product. This goes for everyone though – there is no reason why being a woman in tech should be any different to being a man in tech, and working for a company that recognises me as a person for my achievements is what has allowed me to grow with them.

Leading women at Red Ant tell their stories and share advice
Red Ant, 3rd December 2018
Emma Newman is Client Consultancy Director at Red Ant

Related resource

Women in Tech – Red Ant leads the way

There’s a gender diversity crisis in tech – PwC has studied it, the FT and Forbes among others have written about it. Not at Red Ant – find out how women lead the way across the board.