Legal and Terms

Welcome to the housekeeping part of the site, with the admin bits and legalese.

Who we are

Red Ant Digital Ltd, registered in England and Wales
Registered offices: The Pump House, Forstal Road, Aylesford, Kent, ME20 7AH
Registration No. 3744529
VAT Number: 123 3883 22

Terms of use

The information on this website is provided free of charge for you to browse and enjoy, but it is subject to the terms of use set out below. These terms of use constitute the entire agreement between you and Red Ant and govern your use of the website. Any prior agreement you may have with Red Ant regarding the use of this website is superseded by the terms set out below; by using this website you confirm that you understand and consent to these terms. Please visit this page often, since we reserve the right to alter these terms at any time without notice.

Restrictions and rights on use

The contents of this website are the property of Red Ant and for the exclusive use of Red Ant unless specifically stated within the contents (e.g. certain papers are released under a creative commons licence). Nothing on this website including text, audio, video, pdfs, HTML and graphics may be reproduced, copied or distributed in any way without prior written consent from Red Ant, unless specifically stated within the assets.

Disclaimer and limitation of liability

This website is provided “as is” and may include typographical errors, technical and / or numerical errors and opinion; the website is provided without warranty of any kind and at no point will Red Ant or the shareholders and directors of Red Ant become liable to you either directly or indirectly due to the contents of this website.

Applicable law

These terms shall be bound by the statutes and laws of England and Wales.

White Papers

  • Stories from the shop floor

    We asked 1,000 sales staff aged 18 – 55+ how they feel about working in a highly competitive retail environment, and to measure their attitudes to customer service and technology as a way of assisting both customers and staff. The results were very revealing...

    Download now (PDF 130kb)
  • Tips for retailers

    Channels (online, mobile, in-store) don’t matter to customers – they just want to make a purchase, and it’s the retailer’s business to make it easy for them. Our new guide gives tips for delivering a seamless customer experience, whether they’re at home, out and about or in-store.

    Download now (PDF 140kb)
  • Compelling customer experience through digital

    In this guide, we look at how using digital to connect customers' purchase touchpoints can turn every shopping experience into a personal journey, with digitally-enabled sales staff sensitive to each individual's requirements.

    Download now (PDF 108kb)
  • Gaining the single customer view in a multi-channel world

    This is an in-depth analysis of the challenges brands can expect to face when gaining the single customer view across all channels – and why it’s essential to conquer them.

    Download now (PDF 299kb)
  • Digital Engagement in China

    The social media landscape in China is complex, and growing all the time. It can be tricky for brands to keep pace with its evolution and make effective judgements about where to focus their resources. This white paper takes a look at five of the most important...

    Download now (PDF 95kb)
  • Planning & managing a Digital Strategy

    A fundamental resource for meeting the challenges of audience engagement in the digital age and gives businesses a thorough, practical, 50-page toolkit encompassing planning, creation, actualisation and evaluation.

    Download now (PDF 3mb)
  • A how to guide: Going Mobile

    A comprehensive toolkit for business which will help you to plan and deliver a comprehensive mobile strategy. It offers a unique insight into how businesses can develop and maintain a practical strategy for mobile – one which will deliver measurable results.

    Download now (PDF 3mb)
  • Going global: running a Multi-language Website

    Taking the first steps towards developing a multilingual presence online can be daunting – the languages you select and the way you present them on your website need careful consideration and a sound framework for implementation.

    Download now (PDF 300kb)
See all