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Store of the Future: The Experiential Store

Why customer experience is fast becoming the new currency in retail.

In the second of a three-part whitepaper series from Red Ant and NBK Retail, retail expert Natalie Berg explores how the role of the store is shifting from transactional to experiential, and why retailers must adopt an ‘admission fee’ mentality to ensure customer experience is always top of mind.

Download the free whitepaper Store of the Future: The Experiential Store

Retail is going back to the future

In The Digital Store, retail expert Natalie Berg highlighted the urgency for retailers to translate the same frictionless experience that shoppers have grown accustomed to online to their physical stores.

Now bricks & mortar retailers must again raise their game by focusing on what online brands can’t offer – experience.

UK shoppers say that having an expert to talk to would make going in-store worthwhile
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