Discover essential retail industry news and research
We round up all the latest industry news and expert resources and release regular research papers to help you deliver a better in-store experience.
The Red Ant Guide to Clienteling
Why using a retail technology provider might beat an in-house team
As technology changes, it remains a constant debate whether going in-house is better than outsourcing. Although using an in-house team might initially seem the right decision if possible, there are many benefits to using a retail technology provider instead.
What customers really think about sports and activewear CX
People looking for sports and activewear have specific needs when they’re trying to find the right kit for their chosen activities. As always, the best people to offer insight into how they feel are the customers themselves, so we asked shoppers aged 18-50+ from across the UK to give us their opinions about health and fitness in general, and shopping for sports and activewear in particular.
Retailers, it's time to evolve with your customers
It’s a process that started way before Covid – as concerns about people, the planet and our future became increasingly acute, shoppers became more aware of what and how they were buying, and the concept of ‘conscious consumption’ started governing shopping patterns.
Post pandemic shopping
The future beauty shopper
Engaging the wellbeing advocate – taking a healthy approach
One of the more welcome side-effects of the global pandemic is a renewed focus on health and wellbeing. From solo running apps to zoom-based fitness classes and mindfulness sessions, the UK has seen a 51% increase in prioritisation of health-based activities.
Delivering happiness – the new customer experience ideal
A lot of us are understandably experiencing emotional reactions to finally being able to see and engage with each other again, from visiting pubs and restaurants to going shopping. What shoppers want right now is to feel happy - with their visit, with their purchases and with their experience, wherever it happens.
Beauty customer experience – sharing skills to secure sales
To keep up with customer demand for real-time, relevant experiences that bring the latest products and trends to their home, beauty brands are looking at one-to-many and masterclass services, as well as one-to-few events for targeted special occasions.