What’s in Store?
We round up all the latest industry news and expert resources to help you deliver a better in-store experience.
What customers really think about sports and activewear CX
People looking for sports and activewear have specific needs when they’re trying to find the right kit for their chosen activities. As always, the best people to offer insight into how they feel are the customers themselves, so we asked shoppers aged 18-50+ from across the UK to give us their opinions about health and fitness in general, and shopping for sports and activewear in particular.
Engaging the wellbeing advocate – taking a healthy approach
One of the more welcome side-effects of the global pandemic is a renewed focus on health and wellbeing. From solo running apps to zoom-based fitness classes and mindfulness sessions, the UK has seen a 51% increase in prioritisation of health-based activities.
Delivering happiness – the new customer experience ideal
A lot of us are understandably experiencing emotional reactions to finally being able to see and engage with each other again, from visiting pubs and restaurants to going shopping. What shoppers want right now is to feel happy - with their visit, with their purchases and with their experience, wherever it happens.
Post pandemic shopping
Customer experience – a virtual evolution
There’s no doubt that the last few months have seen a rapid evolution of the technology that has become central to our lives, helping the majority of us cope with the necessary changes to how we work, rest and play while we’re spending most of our time at home. And shopping is a key part of this.
The future beauty shopper
Retailers, it's time to evolve with your customers
It’s a process that started way before Covid – as concerns about people, the planet and our future became increasingly acute, shoppers became more aware of what and how they were buying, and the concept of ‘conscious consumption’ started governing shopping patterns.
Beauty customer experience – sharing skills to secure sales
To keep up with customer demand for real-time, relevant experiences that bring the latest products and trends to their home, beauty brands are looking at one-to-many and masterclass services, as well as one-to-few events for targeted special occasions.
2020 – the ultimate learning experience
2020 gave us a lot to reflect on – a year of unique, if not entirely positive, experiences which each had one benefit – we had to learn to quickly develop inventive and innovative ways to evolve what we do to meet the requirements of living with a pandemic.
Making sure it's a happy CX-mas
At the end of what can kindly be described as a ‘difficult’ year, it’s understandable that, despite some of us having to tighten our belts to the last possible notch, we’re looking to spend a little more this festive season to bring some joy to our Covid-restricted lives.
Conversational commerce – it’s time to talk
As the rapid adoption of virtual services has shown, smart retailers are committed to evolving their customer experience to make sure they have easy access to the products they need in the run-up to Christmas, especially when they may not be able to visit a physical store.