The ultimate glow-up
Charlotte Tilbury wanted to unlock its beauty secrets at home through shoppable virtual consultations.
We delivered virtual magic!
Red Ant in partnership with Charlotte Tilbury are winners of
In-store innovation of the year
Technology project of the year
High street trailblazer
Glow up your beauty consultations
Beauty advisors use our award-winning clienteling tools to offer their customers a star-quality consultation and look after their wellbeing, in-store or in the comfort of their home.
The perfect blend of technology and one-to-one consultation
You know what your customers need because you have all the inside knowledge at your fingertips – your client book is bursting with favourites, wish lists, loves and smart recommendations that separate what’s hot from what really works for their specific skin type and tone, budget and daily regime. You're fully equipped to share your expert advice, whether it's a pre-arranged appointment in-store or a virtual consultation.
You can help customers find exactly what they’re looking for because your look books are serving up the latest trends. Whatever their inspiration, you can pull together the perfect products for your customer consultation appointments in-store or at home.
You even know how to make them feel totally safe, comfortable and relaxed wherever the consultation takes place because you have all the right tools to give them a step by step guide, from taking them through makeup and skincare choices to giving them the inside track on upcoming trends and products.
Then, when you’ve served just the right looks to your customers so that they feel beautiful and ready for any occasion, you can make sure they’ve got everything they need by recording it all in the customer’s profile, including before and after photos, the products you used and what they liked and disliked. They’ll know just what to look for when they want to reorder or try something new.
A flawless customer experience from start to finish
Whether they’ve pre-booked an appointment in-store or you're doing a virtual consultation, you’ll have no problem managing your customers’ appointments because you’ve got a complete view of what’s happening and who’s going to be looking after them. And the step-by-step consultation process ensures you know exactly what to do at every stage, either safely in-store or by connecting with your customer in their own home.
Complete your polished performance with smooth remote or contactless checkout and make it easy for the customer to relive their dream consultation in their own time with follow-ups and tutorials.
A complete business makeover
Bring the same stunning service with you anywhere, any time, without compromise - from pre-booked appointments to virtual consultations. You’ve got everything you need to serve up gorgeous experiences on a single device, with every sale attributed to the boutique, store or advisor who did all the amazing work, including when customers go on to buy online from a consultation follow-up email.
You’ll have all the right tools to manage your business and sell to customers anywhere, at any time. And you’ll be able to deliver exactly the kind of service your customers expect by streamlining and integrating your processes for sales and payments across all channels on- and offline, including stock, cash and payment management, with built-in mobile and remote functionality.
Your beauty advisors are your best feature, so keep them feeling safe, valued and uplifted with tools designed for colleague engagement, from internal communications and employee surveys to order management, task tracking and troubleshooting. And you’ll always be in the picture with a dashboard of real-time data analytics and actionable smart insights powered by AI technology, allowing you to effectively manage individual stores with unique control of in-store activity and implementation of safe retail measures.
Take consultations to the next level with a whole palette of carefully curated in-store experiences and virtual consultation innovations to surprise and delight.
Give your stores life with a platform built for beauty
RetailOS enables you to deliver a truly personalised, one-to-one clienteling service from a beauty consultant who knows the trends and - more importantly - the customer. All the information they need is at their fingertips, whether they're in-store or connecting with customers in their own homes.
Whitepaper: Post pandemic shopping
If retailers can take the lessons learned from building relationships with customers virtually and apply them to store-based interactions, they can put themselves on track to offer customers the kind of choice they’re looking for – meeting the needs of those who are ready for a return to the store as well as those who feel safer shopping from home.
One-to-many consultations and masterclasses
Find out how to use one-to-many, one-to-few and masterclass events to share skills and secure sales.
The success of virtual consultations shows that shoppers enjoy making a connection with makeup artists and beauty professionals, and the natural extension to this kind of service is one-to-many experiences, which allow customers to be a part of an ‘event’ featuring high-profile advisors and experts.