Why does omnichannel matter?
Omnichannel strategies drive 80% higher store visits, and those customers spend 4% more in store.
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It's not controversial to say that the retail landscape has permanently shifted – the numbers tell a compelling story. With 81% of consumers regularly shopping online while 83% still choose the in-store experience, we're witnessing the true emergence of hybrid shopping as the dominant consumer behaviour. For retailers, this presents both an unprecedented opportunity and a critical challenge: how do you excel across all channels while maintaining operational efficiency?
The answer lies in transformative technology investments that forward-thinking retailers are already leveraging to capture market share and drive profitability.
The data is undeniable: omnichannel strategies drive 80% higher store visits, and these customers spend 4% more when they visit physical locations. In 2025, shoppers are using nearly six touchpoints on average, with half of consumers regularly engaging through more than four channels.
It's not as simple as having an 'everything, everywhere, all at once' approach – maximising omnichannel presence involves creating seamless, connected experiences that recognise customers regardless of how they choose to engage. Retailers who master this are setting new standards for what retail excellence looks like.
The results speak for themselves – our clients report an average 37% increase in ATV and a 25% increase in incremental value for clienteled customers.
Modern clienteling solutions provide store associates with a complete 360-degree view of each customer, connecting online and offline behaviours to deliver truly personalised experiences. This is strategic revenue generation through technology-enabled relationship building.
The retail task management software market tells a growth story that's impossible to ignore: it's projected to expand from £1.03 billion in 2024 to £4.62 billion by 2032, with a robust 20.6% CAGR.
The operational impact is equally impressive. Automated processes are reducing routine retail tasks from an average 36 hours to just 4 hours, addressing the reality that 90% of store associates are frequently burdened with monotonous tasks that technology can streamline. As an example, one of our leading clients slashed order processing time from 25 minutes to just 5 using RetailOS®. You can free your team to focus on what truly drives value: customer relationships and strategic initiatives.
Summer: focus on omnichannel fulfilment optimisation to handle seasonal demand fluctuations, with enhanced clienteling tools particularly crucial for home and furniture retailers looking to deliver considered purchases before the end of the year.
Autumn: peak implementation period for task management systems ahead of Christmas trading, coupled with inventory management technologies to handle seasonal stock transitions and promotional periods.
Christmas: maximum deployment of omnichannel capabilities to manage peak shopping volumes, with clienteling platforms driving higher conversion rates and inventory management preventing costly stockouts during the most critical trading period.
Retailers who invest strategically in these three technology areas are positioning themselves to capture the growing omnichannel consumer base while dramatically improving operational efficiency across all seasonal periods.
These technologies are already reshaping retail; the question is whether your organisation will lead this transformation or be left behind by those who recognise that in today's retail environment, technology excellence is the price of admission to sustainable growth.
Omnichannel technology connects every channel a customer uses – online, in store and in between – so they are recognised and served consistently however they choose to engage. With shoppers using nearly six touchpoints on average, it is the foundation for a seamless hybrid shopping experience.
Clienteling gives store associates a 360-degree view of each customer, combining online and offline behaviour so they can offer truly personalised service. Red Ant clients report an average 37% increase in AOV and a 25% increase in incremental value for clienteled customers.
By automating routine work, task management software can reduce tasks that typically take 36 hours to just 4. That frees store associates – 90% of whom are frequently burdened with monotonous tasks – to focus on customers and higher-value activity.
Phase it around the trading calendar: optimise omnichannel fulfilment and clienteling in summer, implement task management and inventory tools in autumn ahead of Christmas, then deploy at full capacity for peak trading.
RetailOS® brings omnichannel, clienteling and task management capabilities together in one platform. One leading client cut order processing time from 25 minutes to just 5 using RetailOS.
Take the first step and contact us for a demo today.
