Blog

Of all the demographics with economic status, Millennials have without doubt attracted the most attention. The economic circumstances they have grown up with may have limited their options in some areas, but as shoppers Millennials present a tremendous opportunity for the right kind of engagement.

The gold standard for customer service is no longer being able to offer exactly the same experience every time in every store - today, it's about personalisation and individual experiences designed to alleviate their specific pain points.

It is easy to believe that you have a clienteling strategy in place, but it’s another matter making sure that it is fully optimised. Below are the top 5 mistakes that retailers have made when using their clienteling software in store. Find out if your clienteling strategy needs a tune-up today!

Brunch, podcast, infomercial – love them or hate them, there seems to be a never-ending stream of portmanteau words that attempt to distil two or more ideas into a single, handy reference. And ‘phygital’ is no different, marrying ‘physical’ and ‘digital’ in an increasingly popular description of a customer experience which bridges the gap between online and offline retail.

The path to securing the future for retailers is rarely linear these days. However, there’s one significant constant that continues to provide a direct route to strategic success – retail store associates.

Our new OnePoll survey into the habits of 1,000 shoppers has revealed that, despite the challenging economic environment, 70% of consumers still believe that the high street is a good place to shop. Enthusiasm for a shopping spree is alive and well – provided what you get in store at least matches what you get online.

Headless technology has many benefits that monolithic architecture is missing. Choosing to "go headless" may be the perfect solution to improving your in-store retail experience.

People looking for sports and activewear have specific needs when they’re trying to find the right kit for their chosen activities. As always, the best people to offer insight into how they feel are the customers themselves, so we asked shoppers aged 18-50+ from across the UK to give us their opinions about health and fitness in general, and shopping for sports and activewear in particular.

With over 100 billion messages sent every day by more than 2 billion users worldwide, WhatsApp is a clear winner when it comes to chat apps.

As the year draws to a close, CTO Dan Hartveld shares his own kind of Christmas list. Find out which retailers were ‘naughty’ or ‘nice’ when it came to customer experience in 2019.